How to create a seller account on TikTok

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TikTok has recently become a global phenomenon and a source of innovation, entertainment, and social interaction. As of 2023, TikTok has approximately 1.6 billion users worldwide which makes it 3rd largest social media platform just after Facebook and YouTube.  Because of its increasing popularity, this dynamic social media platform has also grown into a thriving marketplace for both individuals and businesses to earn money online.

If you’re wondering how to earn money on TikTok by selling products online, you’ve come to the right place. Now people can sell their products on TikTok without leaving their platform. The platform provides the features like product listing, managing orders, pricing, order tracking, returns, and secure payment methods similar to those found on other big e-commerce platforms such as Amazon, Walmart, eBay, etc.

How to create a Shop on TikTok?

Sellers on TikTok have the option to join the platform as either individual or business sellers. Whether you’re an independent entrepreneur or a business entity, TikTok accommodates both individual sellers and business sellers. Both are allowed to showcase and sell their products to the vast TikTok community.

1. Checklist for Individual Seller

If you are going sell products in the United States as an individual seller you must need

  1. Driving license or US-issued passport
  2. US-based Phone number
  3. Email Address
  4. Last 4 digits of the Tax ID

2. Checklist for Corporate Seller

If you are going to sell products in the United States as a business seller then you must need

  1. Business owner driving license, or passport
  2. US Business registration document
  3. Phone Number
  4. Email Address
  5. Employer identification number (EIN)

3. Create a TikTok Shop

To become a TikTok seller, you can sign up seller account using a TikTok account or with a phone number and email.

After successfully signing up, you first log in to the TikTok Seller Central, you’ll be asked to provide your shop’s warehouse or pickup location. This involves selecting a country/region, giving a street address, supplying the name of a contact person, entering a postcode, and along with entering your phone number.

You will also need to include a return address, which can be the same as the warehouse/pickup location or a distinct return warehouse address, contact person, postcode, and phone number. Finally, accept the terms and conditions and click “Start Your Business” to continue.

4. Document Verification

Before the final approval to sell products on TikTok, you must go through the document verification process. You need to access the “Verify Documents” area of the TikTok Seller Central home page and click on “Upload Documents”. There you enter your company type (business or Individually-owned Company) and a Shop Name.

You can upload photos of your passport, national ID, or driver’s license for your individual account. While on the other side Upload photos of the legal representative’s government-issued identification document (National ID, Driving license, or passport) and formal business license or registration for business. After you have uploaded all of the required documents, click “Submit.” Your account application will be examined, and if accepted, you will be able to sell on TikTok. If your account fails the evaluation, you will be notified via email with advice on how to resubmit the relevant documents.

5. Attach Bank Account

After the successful verification of your company documents by TikTok, the next step is to link a bank account to your shop for payments and refund processing.

Now you need to navigate the TikTok Seller Central main page and choose “Link Bank Account,” then “Link Account.” Fill in the blanks with the Account Name, Bank Name, Bank Account Number, Email, Address, and Building Number.

Double Check that the Account Name matches the registered name for individuals and the business name for businesses. Once you’ve entered all of the required information, click “Submit” to finish the process.

6. List a product

After successfully completing all the above steps you need to list a product that you want to sell on TikTok. You must list the product by Adding the Product Title, Description, Selecting the product category, including brand name, product images, and video, package weight and dimensions, what’s inside the box, SKU information, adding variations if needed,  Pricing, and Available Quantity. Provide all the details accurately otherwise, TikTok take many enforcement actions.

7. Promote listing

TikTok affiliation program allows brands and sellers to collaborate with creators to boost products on a commission basis. You can create shippable videos, Go live and showcase products helps you to boost your sale volume.

Seller central Supported countries

The main focus of this article is on how to set up a TikTok seller account. Before we go any further, let’s have a look at the countries where TikTok seller central is available right now. This list is always being updated, so if your country isn’t on it, keep checking back.

  1. Chinese mainland and the Hong Kong SAR Seller (cross-border only)- Seller central signup link:
  2. Indonesia- Seller central signup link:
  3. Malaysia- Seller central signup link:
  4. Thailand- Seller central signup link:
  5. Vietnam- Seller central signup link:
  6. Philippines- Seller central signup link:
  7. Singapore- Seller central signup link:
  8. United Kingdom- Seller central signup link:
  9. United States- Seller central signup link:
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